Meta Ads

San Antonio Zoo: 640% ROAS Increase Through Facebook Ads

San Antonio Zoo, nestled in the heart of Texas, is a cherished destination for families, nature enthusiasts, and wildlife lovers. With vibrant exhibits and a focus on conservation, the zoo has long been a local treasure but they wanted to boost online ticket sales and brand awareness through Facebook advertising.

37xreturn on ad spend
640%year-on-year ROAS increase
Meta Adsadvertising channel

The Challenge

  • Increase online ticket purchases via Facebook Ads
  • Improve poor-performing previous campaigns
  • Strengthen community engagement and brand presence

Our Solution

  • Audience Segmentation – Built tailored audiences based on family interests, zoo visitors, and lookalikes.
  • Bid & Budget Optimisation – Refined bidding strategy and reallocated budgets to high-ROI campaigns.

Results

37x ROAS

Achieved a 3,700%+ return on ad spend (640% YoY increase)

Increased Ticket Sales

Major rise in online bookings through Facebook

Boosted Brand Visibility

Greater awareness across regional audiences

Conclusion
With a focused and data-driven campaign, we helped San Antonio Zoo transform their Facebook advertising results driving more families through their gates and creating sustainable digital growth rooted in community engagement.

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