San Antonio Zoo: 640% ROAS Increase Through Facebook Ads
San Antonio Zoo, nestled in the heart of Texas, is a cherished destination for families, nature enthusiasts, and wildlife lovers. With vibrant exhibits and a focus on conservation, the zoo has long been a local treasure but they wanted to boost online ticket sales and brand awareness through Facebook advertising.
The Challenge
- Increase online ticket purchases via Facebook Ads
- Improve poor-performing previous campaigns
- Strengthen community engagement and brand presence
Our Solution
- Audience Segmentation – Built tailored audiences based on family interests, zoo visitors, and lookalikes.
- Bid & Budget Optimisation – Refined bidding strategy and reallocated budgets to high-ROI campaigns.
Results
- 🚀 37x ROAS: Achieved a 3,700%+ return on ad spend (640% YoY increase)
- 🎟 Increased Ticket Sales: Major rise in online bookings through Facebook
- 🌍 Boosted Brand Visibility: Greater awareness across regional audiences
Conclusion
With a focused and data-driven campaign, we helped San Antonio Zoo transform their Facebook advertising results driving more families through their gates and creating sustainable digital growth rooted in community engagement.