Cordt DigitalPPC tips and insights
Practical advice on Google Ads, Meta Ads and paid media, written for business owners who want better results from their ad budget.
Google AdsHow Much Should You Spend on Google Ads?
There is no magic number, but there is a sensible way to work out a starting budget that gives your campaigns room to learn without risking the business.
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ShoppingGoogle Shopping Feed Mistakes That Quietly Waste Your Budget
Your product feed decides who sees your products and when. These common mistakes are easy to miss and can quietly drain your Shopping budget.
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PPC tipsWhat to Look for in a PPC Report (and What to Ignore)
A good PPC report should help you make decisions in two minutes. Here is what belongs in it, and which numbers can safely be left out.
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TrackingConversion Tracking Basics: Can You Trust Your Numbers?
If your tracking is wrong, every decision built on it is wrong too. Here is how to check that your ad accounts are counting the right things.
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Meta AdsHow Often Should You Refresh Your Facebook Ad Creative?
Ads wear out. Learn the signs that your audience has seen too much of the same thing, and how to keep your creative fresh without starting from scratch.
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Google AdsGoogle Ads vs Facebook Ads: Which Is Right for Your Business?
If you’ve ever wondered where to put your ad budget—Google or Facebook—you’re not alone. Both platforms are giants in their own right, with billions of users and a…
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StrategyPPC Freelancer vs. Agency: Which Is Right for Your Business?
When it comes to managing your pay-per-click (PPC) campaigns, choosing between a freelancer and an agency can be a pivotal decision. Both options have their merits, but understanding…
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PPC tips5 Costly PPC Mistakes Norfolk Businesses Make and How to Fix Them
Hi, I’m Jay – a PPC freelancer based in Norwich running Cordt Digital, and I help local businesses of all sizes get better results from paid advertising. Whether…
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