Free tools

Free PPC tools

Quick, honest tools we use ourselves. No sign-up, and nothing you type is saved or sent anywhere.

2 minutes

How leaky is your ad budget?

Six quick questions. You get a score and the three fixes most likely to save you money.

Know your limits

Break-even calculator

Find the lowest return on ad spend and the highest cost per sale you can afford before ads lose you money.

Break-even return on ad spend2.5x
Highest cost per sale£32
Highest cost per click£0.64

Based on gross margin, before overheads. Spend above these numbers and each sale loses money. Aim well below them to make a profit.

Google Ads

Google Ads budget planner

Work out roughly how many clicks and how much budget you need to hit your sales or lead target.

Monthly budget£0
Clicks needed0
Daily budget£0
Cost per sale£0

A starting estimate only. Your real click cost and conversion rate decide the final number, and a free audit call will give you a realistic range.

Stop wasted clicks

Negative keyword finder

Tell us what you sell and we suggest negative keywords to block. Paste your search terms too and we flag the wasted clicks.

Nothing is sent anywhere: the check runs in your browser. Review each suggestion first, because some words may suit your business.

Google Ads

Ad copy checker

Paste a headline or description to check Google’s length limits and spot common problems before you publish.

Characters0 / 30
    How it could look (example only)
    Adwww.example.co.uk
    Your headline appears here
    Add a description to see the full preview.
    Example data

    Performance preview

    What a healthy account can look like as months go by. This is an illustrative example, not a real client.

    Example account · not real data
    Ad spend£0
    Revenue£0
    Return on ad spend0.0x

    Want us to look at your real numbers?

    Book a free 30-minute call. We’ll review your account and show you the three biggest opportunities.

    Book your free audit call
    Jay Cordt
    30 minutes · Free · No obligation

    What happens on the call

    • We look at your current ad accounts, goals and tracking
    • You get the three biggest opportunities, in plain English
    • You hear a realistic budget and what to expect from it
    • No pressure, and no contract to sign