Free PPC tools
Quick, honest tools we use ourselves. No sign-up, and nothing you type is saved or sent anywhere.
How leaky is your ad budget?
Six quick questions. You get a score and the three fixes most likely to save you money.
Break-even calculator
Find the lowest return on ad spend and the highest cost per sale you can afford before ads lose you money.
Based on gross margin, before overheads. Spend above these numbers and each sale loses money. Aim well below them to make a profit.
Google Ads budget planner
Work out roughly how many clicks and how much budget you need to hit your sales or lead target.
A starting estimate only. Your real click cost and conversion rate decide the final number, and a free audit call will give you a realistic range.
Negative keyword finder
Tell us what you sell and we suggest negative keywords to block. Paste your search terms too and we flag the wasted clicks.
Nothing is sent anywhere: the check runs in your browser. Review each suggestion first, because some words may suit your business.
Ad copy checker
Paste a headline or description to check Google’s length limits and spot common problems before you publish.
Performance preview
What a healthy account can look like as months go by. This is an illustrative example, not a real client.
Want us to look at your real numbers?
Book a free 30-minute call. We’ll review your account and show you the three biggest opportunities.
Book your free audit call
30 minutes · Free · No obligation
What happens on the call
- We look at your current ad accounts, goals and tracking
- You get the three biggest opportunities, in plain English
- You hear a realistic budget and what to expect from it
- No pressure, and no contract to sign