Elevate Global: Multi-Domain Conversion Tracking Overhaul
Elevate Global, best known for bringing brand experiences to life through ambassadors and promotional teams, approached us with a complex challenge. They needed robust conversion tracking setup across multiple forms, live chat, email subscriptions, and more spanning five domains across the UK, US, FR, DE, and AT.
The Challenge
- Multiple conversion types (forms, chat, emails) needing accurate tracking
- Five separate domains with different regional strategies
- Data needed to feed into both GA4 and Google Ads, domain by domain
My Approach
To ensure successful implementation, I began with a thorough audit of the existing tracking infrastructure. This involved:
- Discovery & Collaboration – Worked closely with internal teams to understand current tools, user journeys, and business goals across each domain.
- Audit & Gap Analysis – Identified missing or faulty tags, duplicated conversions, and incomplete data pipelines.
- Restructuring – Rebuilt the tracking setup from the ground up, ensuring clear separation and reliable reporting for each domain inside both GA4 and Google Ads.
📈 Result:
The end result was a unified, scalable, and accurate tracking system. Elevate Global now has complete visibility over form fills, chats, and signups across all five regions enabling smarter marketing decisions and improved attribution in GA4 and Google Ads.
Outcome
With enhanced attribution and cross-domain clarity, Elevate Global is now positioned to scale their campaigns efficiently, backed by data they can trust.