Working Title: Boosting Conversions by 170%
Known for their vibrant shop in Norwich, Working Title reached out to us with two major issues: a broken Google Shopping feed and an ineffective campaign structure. They also lacked visibility for key high-intent search terms hurting their ability to drive online sales.
Our Approach
- Full account audit and restructuring of Google Ads campaigns
- New shopping feed setup and error resolution
- In-depth keyword research and campaign rebuilding
- Tracking fixes to ensure accurate conversion reporting
📈 Year-On-Year Results
- 🛒 Sales Up: +108%
- 📊 ROAS Up: +70%
- 💰 Cost per Conversion Down: -54%
- ⚡ Conversion Rate: +170%
Collaboration That Worked
As with all great e-commerce stories, success starts with a great product. Working with Martin has been a pleasure his vision, understanding of his customer base, and commitment to quality made our job that much easier.