Google Merchant Center Optimisation
Google Shopping is a powerful tool but only when your Merchant Center is set up and optimised correctly. I specialise in making sure your product feed is accurate, compliant and competitive, so your products show up in front of ready to buy customers.
Common Pitfalls
- Disapproved products due to data errors or policy violations
- Low impression share because of missing GTINs or poor titles
- Wasted budget on unoptimised product groups or irrelevant searches
What I Do Differently
- Feed Perfection – Titles, descriptions, and attributes optimised for maximum visibility.
- Policy Compliance – Less disapprovals and better feed health.
- Segmentation & Targeting – Break out high-margin or best-seller SKUs for aggressive bidding.
- Full Ecosystem Integration – Sync with Google Ads, GA4 and remarketing for cohesive results.
What You Can Expect:
✓ Clean, compliant product feeds that scale
✓ Higher Shopping ad impressions and CTR
✓ Lower cost-per-click through granular segmentation