Cordt Digital
With Google Shopping, your product feed does the job that keywords do in a normal search campaign. Google reads your titles, descriptions and attributes to decide who sees your products. If the feed is weak, even a well-run campaign struggles.
Vague product titles
A title such as “Blue Jacket” gives Google very little to work with. Put the details shoppers actually search for near the front: brand, product type, colour, size and key features. A clear title matches more relevant searches and attracts better clicks.
Poor or missing images
Shopping ads are visual. Dark, cluttered or low-resolution images get ignored, and some image styles can lead to disapprovals. Use clean product photos on a plain background as your main image.
Out-of-date prices and stock
If the price in your feed does not match the price on your website, Google may disapprove the product, and shoppers lose trust when they click through. Set your feed to update automatically and check that sold-out items drop out quickly.
Missing product identifiers
Unique identifiers such as GTINs help Google understand exactly what you sell. Leaving them out can limit where your products show. Add them wherever your suppliers provide them.
Treating every product the same
- Separate best sellers from slow movers so your budget goes where it earns most.
- Use labels for margin, season or price band to control bids.
- Exclude products that are low margin or rarely convert.
Ignoring the diagnostics
Merchant Center lists warnings and disapprovals, but they are easy to overlook. Check the diagnostics regularly. A small fix can bring dozens of products back into the auction.
Next steps
If your Shopping campaigns are not performing, a feed review is usually the best place to start. We can audit your feed and show you the biggest opportunities in plain English.
PPC freelancer based in Norwich, running Cordt Digital. Jay helps businesses get better results from Google Ads, Meta Ads and Shopping campaigns.
